"HYPEBEAST" is the first international collaboration i made.

The effect consists in two part:

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• In the first part you can wear the @hypebeast glasses in 3 different colors: Grey, Red and Gold*

• In the second part, by recording the story you can play the game "which brand are you" with a variety of the 30 most influent brand of the moment.

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The effect quickly became popular also between celebrities and athletes such as: Lewis Hamilton and Paolo Guerrero.

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*to change glasses color you only have to tap the screen